Our Story

Electric Dough Pizza Co. is a vibrant local pizza restaurant located in the former San Marco Movie Theatre built in 1938. It’s the neighborhood hangout, the family favorite, the lunch meet-up and the go-to date night destination. Old school meets new school in the pizza, place and vibe.

Order Now See the menu

The restored 1938 San Marco Theatre at dusk with its neon marquee lit, home of Electric Dough Pizza Co. in Jacksonville, Florida.

The dining room at Electric Dough Pizza Co. in San Marco, Jacksonville, with the neon lightning bolt on the tile wall and the terrazzo counter.

Make Your
Tastebuds Spark!

Pick your pizza and prepare your taste buds for a spark as you bite into a pizza with caramelized cheesy edges and fresh toppings from corner to corner. Fill your drink cup with an organic fountain beverage, beer, wine or cocktail from our full craft bar and finish off your experience with a gelato (12 rotating flavors!) or an Italian espresso.

See the menu

Chef and owner Tom Gray waving outside Electric Dough Pizza Co., under the original San Marco theatre marquee, beside a pan pizza and salad on the patio table.

Tom Gray Built
This Menu

Founded by two-time James Beard Award nominated Chef/Owner Tom Gray, the flagship location of Electric Dough Pizza Co. opened in June 2025. Chef Tom is the owner of Prati Italia, located at the St. Johns Town Center, and Town Hall Restaurant, also in historic San Marco Square.

He built the menu and the concept with Shaping America's Plate, working alongside Founder and CEO, Pam Smith, RDN, and Culinary Innovation Partner, Cliff Pleau.

See the menu

History of the
San Marco Theatre

Designed by prominent architect Roy A. Benjamin (1887–1963), the Art Deco style theatre opened as a Sparks Theatre on June 5, 1938, showing “A Slight Case of Murder” with Edward G. Robinson and Jane Bryan, followed by “Hopalong Rides Again,” starring William Boyd. Benjamin was a well regarded architect of theatres in the southeast including the historic Florida Theatre (with R.E. Hall), in Jacksonville, and many others. The theatre welcomed generations of movie-goers over the decades and holds a special place in the hearts of all who fondly remember enjoying snacks, beer and wine from the concessions and bumping into friends from the neighborhood on any given night while catching the latest release on the big screen.

The San Marco Theatre marquee lit at night in its early years, with a crowd gathered on the sidewalk in San Marco, Jacksonville.

The building, located at 1996 San Marco Boulevard, operated continuously as a movie theatre until December 2022. Prior to that, the theatre was owned and operated for 23 years by David Blue who did extensive interior renovations and improvements to the projection equipment, seating and menu offerings while keeping the theatre’s historic design inside and out. After Blue sold the business in 2019, the theatre continued operations before the Covid pandemic and its aftermath permanently shuttered the theatre in 2022. At that time the building was sold to TSG Realty, who transformed the interior including removal of the screen and seating, while maintaining the historic exterior Art Deco façade.

A mosaic set into the terrazzo floor at the entrance to Electric Dough Pizza Co., laid in the footprint of the theatre's original ticket booth.

TSG Realty sought a new tenant for the building and San Marco resident and chef / restaurateur, Tom Gray, with the support of local investors stepped up to take on the challenge to bring new life to the space and return community access to the building as a family-friendly restaurant, Electric Dough Pizza Co. The restaurant started service on June 11, 2025, almost exactly 87 years to the day as the first movie showing in the theatre.

To learn more about the San Marco Theatre’s history and architect Roy A. Benjamin, visit these sites:

Wikipedia: Roy A. Benjamin
Arbus Magazine: Roy A. Benjamin, Master of Style by Wayne Wood, May 3, 2024
Cinema Treasures: San Marco Theatre (including photo archives)
FSCJ: Digitized newsreel of the opening day of the San Marco Movie Theatre, June 4, 1938

“Better For You”
Tastes Better, Too

Electric Dough Pizza Co. is founded on the belief that fresh and clean foods are more than just “buzz words”. We know they taste better, have better nutrition and satisfy you more, too!

Pizza CrustThe crust is our own unique blend of “old world meets new world”, influenced from (old world) Roman-style doughs that are light and airy due to a long-fermentation process, and (new world) Detroit-style pizzas that have crispy cheesy edges and are baked in rectangular metal pans.
ED’s Red SauceOur signature pizza sauce is made from tomatoes from Puglia, Italy, herbs and spices to let the rich, tomato-ey flavor shine through!
Salad DressingsAll made in-house with fresh herbs and organic spice blends.
Tractor Organic Craft Beverage Co.We offer the full range of Tractor’s certified organic, non-GMO beverages including sodas, teas, juices and frozen slushees. With no artificial ingredients, no artificial colors, no preservatives, no corn syrup and no artificial sweeteners, you can feel good about enjoying them!
Villa Dolce Gelato ItalianoWe fill our case with 12 rotating flavors made from 100% natural, from-scratch artisan gelato and sorbetto responsibly made with ingredients sourced by “origin of authenticity”.
Chef Tom’s Pimento Cheese DipIt’s creamy, savory and with the sweet pepper jelly drizzled on top, a flavor sensation that electrifies!
Bacon Farms Select ProduceLettuce greens and herbs.
P.S. Flavor! Artisanal Spice BlendsUsed in sauces and dressings, vegetable seasoning, and our house-made garlic crumble.

A pepperoni pan pizza at Electric Dough Pizza Co. in San Marco, Jacksonville, with cheese caramelized to the edge of the pan.

Here Is How
It Works

Blending the best of “fast casual” service with “craft artisan” sourcing and culinary know-how, we have created a hybrid “craft casual” service model where you order at the counter, receive a table number and seat yourself.

Our service team will bring your order to your table and if you need anything once you are seated, they can ring you up right at your table and bring your items to you. It’s easy and convenient for everyone! Guests dining at the bar receive full service from our bar team.